The newest front in the ecological war on waste appears to be denim. Hailing from the unlikely origins of India, Sharkah Chakra has appeared on the market as the answer to the organically-leaning, ecologically-savvy consumer's denim conundrum.

The pühilosophy: The way Sharkah Chakra sees it............. Our philosophy is to make the world's best and only hand made denim using a simple age old concept of treating others as you wish to be treated. This ethical philosophy is at the heart of Sharkah Chakra. We aim to care for all the artisans involved in making our denims; the Fairtrade cotton farmers, the indigo farmers, the indigo dyeing craftsmen, the hand loom weavers, the tailors and the laundry masters. Creating a circle where everybody benefits from the work that we do. Keeping things simple we wanted to share with you the principles that are interwoven into our denim. We don't believe in right or wrong, these are just our views......We are not perfect, we are ever evolving and love to hear new ideas .

Sharkah Chakra is available in store,
exclusively at Harvey Nichols London
for the Autumn/Winter 07 season

www.sharkahchakra.com