Since two years the label "Helmut Lang" sneaks its way back into
fashion. After the resignement of the austrian Artist and exceptional
Fashiondesigner Helmut Lang in 2005, the label could not keep its
strenght and disappeared from the market.
The style was defined by technical, essential classic and surrealistic
influences and marked with its clean and timeless modernism the late
80's and the early 90's. A big success as well in Jeanswear and
absolute refinement in Footwear; a Horsetail attached to a Sling-Pump
makes my Shoeheart beat faster-- Helmut Lang was the major influence
along with Jil Sander and other brands celebrating essentialism in a
very profound manner.

The spirit of the house now redefined by the american Fashiondesigners
Michael and Nicole Colovos, positionned in a more affordable
pricerange, the luxurious label keeps spreading a new subtile vibe of
minimalism, with irregular fabric combinations and a sporty cold
elegance. We should definately keep watching theyr next moves and
shortly; it's cool, we all should invest!