Product Heritage!
The XX, the oldest pair of Levi's 501 jean known, dates back to the 19th century and lives in a fireproof vault in the Levis Strauss & Co. Archives in San Francisco. Levi Strauss and his partner Jacob Davis created the first blue jan in 1873. Whoever owned the archived original still lived a life lit by candles and kerosene lamps! The XX was a pair of "waist overalls" - the clothing you wore over the your street clothes while you worked in the mines, the lumber mills or the railroad, or spent your day on a horse. It's copper-riveted durability was so new and so unique that newspapers and customer couldn't stop talking about it. "Made and cut in the style of the best custom made pants", was a typical comment. It would be another 10 years before this granddaddy would get its famous 501 lot number, but it has everything you'd expect to find in this earliest version of your favorite jeans: natural indigo 9-ounce denim, the equally soft leather patch (but without the Two Horse logo, which didn't come along until 1886), bright copper rivets, a cinch-back, four pockets and LS&Co. branded shank buttons. Everything in life has a beginning. The XX is the beginning of the blue jean, the garment that changed the way the world got dressed. The 1873 XX First Blue Jean is delivered with the indigo printed bag.

We carry in our e-shop also Levis vintage jeans form the following years:

- 1937 501 jeans
- 1944 501 jeans
- 1947 501 jeans
- 1955 501 jeans
- 1966 501 jeans

check it out here and reed more about the history of Levis here

Barry Bootcut
This fit is straight with just a slight bootcut. Normal waist.

Narrow Bootcut:
Tight fit with a normal waist and bootcut. Slim over thigh and knee.

Why always looking for new styles when there is already a perfect fit out there? One you can never go wrong with, one you can mix and match with just about anything!
I am talking about the legendary 501 original fit by Levi's, invented by Jacob Davis and Levi Strauss in 1873. True American Heritage. Levi's 501's are being worn and loved all over the world. They are simple, true and original. The combination of comfort and toughness gives a sense of freedom and self confidence to millions of devoted wearers.

The two visionary immigrants turned denim, thread and a little metal into the most popular clothing product in the world. Waist overalls was the traditional name for work pants, which is what these first jeans were called. The waist overalls where actually born trough the need of robust work pants by the Californian forty-niner (gold-digger). At first, Levi Strauss used brown sail cloth for the pants and because Jacob Davis was tired of constantly repairing the pant pockets, they added copper rivets for more strength - the first Levi's was born. And very soon after, they discovered the indigo color with which they dyed the fabric. In the first 50 years the jeans was mostly worn by cowboys, farmers and miners. The word jeans became more popular around the 1960's when the baby boom generation adopted the term for its favorite type of pants, the blue jeans.

James Dean - The Blue Rebellion

In America, the Levi's 501 was still symbolizing the "values" of the Wild West while the so-called Wild West was long gone. The dream factory Hollywood picked up the zeitgeist and created new heroes - heroes in blue jeans like James Dean and Marlon Brando.

With their movies "Rebel without a Cause - 1955" or "The Wild One - 1953" they expressed the growing dissatisfaction of the young generation, symbolized the rebellion against the old and their conventions, against a monotone life with material abundance and emotional emptiness.
The heroes on screen became the role models of the youth, wearing blue jeans became a lifestyle. Along with the fim reels of Hollywood came the booming jeans culture to Europe.

Flower people and pacifists:

The New Yorker Woodstock Festival in 1969 is being considered the height of the hippie and flower power movement. The festival appears like a denim commercial presentation.

California artist Bruce Wolfe was responsible for some of the most creative and compelling imagery for the brand's series of posters. These posters are among the best of his work.

"Nudie selvage lab is our range of modern collector's items, inspired by vintage and real worn in jeans. The jeans have their own personal laundry team, are made in the sample lab and will never go into normal production line.

One of these garments will look exactly the same, and the time to make them will not follow the normal procedure.

All of these unique items are made out of selvage denim

Each season we will increase the collection with new exiting selvage fabrics and washes and make this a denim gallery.

The trims are made exclusively for these items and include pure silver trims, narrow belt loops, also selvage lining on the coin pockets. The pocketing fabrics are a thicker quality and the leather patch is embossed. Each garment will look exactly the same, and the time to make them will not follow the normal procedure.

All of these unique items are made out of selvage denim.

Each season we will increase the collection with new exciting selvage fabrics and washes and make this a denim gallery.

The trims are made exclusively for these items and include pure silver trims, narrow belt loops, also selvage lining on the coin pockets.
The pocketing fabrics are a thicker quality and the leather patch is embossed.

The idea is to present this as our exclusive knowledge of denim lab items.

New items in the Selvage Lab gallery are made out of denim fabrics from the American Cone Mill, who produce old denim selvage constructions used during the Second World War in a special indigo dye. That's why this fabric has a poor greyish blue indigo cast. We have used selvage organic denim with natural indigo plant dying. "

In our e-shop we carrying following styles:

Blick hinter die Kulissen des Pariser Fotoshootings mit Lou Doillon. Die Tochter von Jane Birkin hat eine Denimlinie für Lee Cooper entworfen.
Mein Interview mit der kleinen Stiefschwester von Charlotte Gainsbourg sowie die ganze Modestrecke gibts übrigens in der aktuellen annabelle zu lesen.
(Fotograf: Gregory Derkenne)

A big Nudie Jeans shipment has arrived.
Beside re-stocking of old classics we also have plenty of new washes like:

Straight Sven Basic Mid Used
Straight Sven Dry Selvage
Average Joe Dry Heavy
Even Steven Charcoal Grey
Slim Jim Dry Black Coated
Slim Jim Dry Black Coated
Slim Jim Dry Black
RegularAlf Basic Dark Used
RegularAlf Used De luxe
RegularAlf Used De luxe
Grim Tim Fade Black
Straight Sven Basic Mid Used
Average Joe Dry Heavy
Thin Finn Dry
Ola Light Grey
Straight Sven Dry Selvage
Ola Light Grey
RegularAlf Basic Dark Used
Even Steven Charcoal Grey

Buy online in our e-shop

Found this recently, very nudie and very nice, I think.

New Nudie Styles and washes in our e-shop

Average Joe True Vintage
Slim Jim Rich Blue
New Even Steven Organic
and some cool cotton styles.

Buy online in our e-shop

and don't forgett we still offer Free Priority Shipping Upgrade!

The newest front in the ecological war on waste appears to be denim. Hailing from the unlikely origins of India, Sharkah Chakra has appeared on the market as the answer to the organically-leaning, ecologically-savvy consumer's denim conundrum.

The pühilosophy: The way Sharkah Chakra sees it............. Our philosophy is to make the world's best and only hand made denim using a simple age old concept of treating others as you wish to be treated. This ethical philosophy is at the heart of Sharkah Chakra. We aim to care for all the artisans involved in making our denims; the Fairtrade cotton farmers, the indigo farmers, the indigo dyeing craftsmen, the hand loom weavers, the tailors and the laundry masters. Creating a circle where everybody benefits from the work that we do. Keeping things simple we wanted to share with you the principles that are interwoven into our denim. We don't believe in right or wrong, these are just our views......We are not perfect, we are ever evolving and love to hear new ideas .

Sharkah Chakra is available in store,
exclusively at Harvey Nichols London
for the Autumn/Winter 07 season

www.sharkahchakra.com

Lucky me I got a copy of the Nudie Jeans Bible!
In there is everything I ever wanted to know about Nudie Jeans :-)
I will try to share with you and update our nudie jeans Information.